92% of consumers now read online reviews vs. 88% in 2014 40% of consumers form an opinion by reading just one to three reviews vs.29% in 2014 Star-rating is the number one factor used by consumers to judge a business 44% say a review must be written within one month to be relevant. 68% say positive reviews make them trust a local business more vs. 72% in 2014 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014 There has been an increase in those that search for a local business every day, up from 7% to 14% 40% of consumers form an opinion by reading one to three reviews, vs.29% in 2014 73% of consumers form an opinion by reading up to six reviews, vs. 64% in 2014 88% of consumers form an opinion by reading up to ten reviews vs.84% in 2014. This means it's important to have a large body of reviews Only 14% of consumers would consider using a business with a one or two star-rating 57% of consumers would use a business with a three star-rating 94% of consumers would use a business with a four star-rating 51% of consumers will select a local business if it has positive reviews 80% trust reviews as much as personal recommendations 48% will visit a company's website after reading positive reviews 88% of online shoppers incorporate reviews into their purchase decision Reviews from experts and celebrity endorsements are less trusted than online reviews 63% of customers are more likely to make a purchase from a site which has user reviews 86% of people will hesitate to purchase from a business that has negative online reviews