92% of consumers now read online reviews vs. 88% in 2014 40% of consumers form an opinion by reading just one to three reviews vs.29% in 2014 Star-rating is the number one factor used by consumers to judge a business 44% say a review must be written within one month to be relevant. 68% say positive reviews make them trust a local business more vs. 72% in 2014 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014 There has been an increase in those that search for a local business every day, up from 7% to 14% 40% of consumers form an opinion by reading one to three reviews, vs.29% in 2014 73% of consumers form an opinion by reading up to six reviews, vs. 64% in 2014 88% of consumers form an opinion by reading up to ten reviews vs.84% in 2014. This means it's important to have a large body of reviews Only 14% of consumers would consider using a business with a one or two star-rating 57% of consumers would use a business with a three star-rating 94% of consumers would use a business with a four star-rating 51% of consumers will select a local business if it has positive reviews 80% trust reviews as much as personal recommendations 48% will visit a company's website after reading positive reviews 88% of online shoppers incorporate reviews into their purchase decision Reviews from experts and celebrity endorsements are less trusted than online reviews 63% of customers are more likely to make a purchase from a site which has user reviews 86% of people will hesitate to purchase from a business that has negative online reviews
You could be an accountant, real estate agent, hotelier or a small business owner, but without an online presence, you are just another fish in the water – struggling to make your business thrive. After all, there is more than one reason why marketers from almost every industry have jumped onto the online marketing bandwagon. This is because professionals have accepted the power of a few online clicks on the success of your business.
While most of us understand that having an online presence impacts the success of our business operation, most of us may not be very clear on the role that search engine optimization (SEO) plays in this process. With the major search engines constantly updating their algorithms for prioritizing searches, SEO is more important now than ever.
SEO is the backbone of your online presence. The purpose of SEO is to increase the visibility and improve the quantity and quality of traffic to your website. SEO can drive more visitors to your business website by making it rank higher in search engine results for specific keyword searches. Broadly speaking, SEO is all about:
• Learning which relevant keywords to include
• Creating useful content
• Attracting the attention of search engines
How can SEO help your business?
SEO plays a critical role in establishing your online presence. SEO will structure each web page so that your website will appear high on the search engine results page (SERP) every time a potential customer makes a query. This will help your website attract more visitors, eventually increasing the number of leads to help drive sales.
New sales leads obtained through SEO are eight times more effective than traditional ones. Still, success in today’s competitive landscape requires in-depth research, comprehensive analysis and dedication to measuring success and adapting to change. Get professional help from SEO experts who will work with you to make your website more visible and relevant so that it ranks better, attracts qualified traffic, provides more leads, increases conversion rate and improves your ROI.
If you want to succeed in this competitive market, you will have to develop a comprehensive SEO plan that is a good mix of traditional factors such as keywords with advanced tactics like social media, blogging and paid ads.
How can MyOnlineForce help you?
While most SEO marketing companies are still taking the traditional approach, we do not. MyOnlineForce is an agile marketing think tank, and our SEO services are specifically designed to rank your business at the top. Here’s what we do differently than other SEO companies:
Website Design: Most design experts focus on creating a website and then hope for the best. However, this is not successful SEO. The design team at MyOnlineForce understands how valuable a visually appealing and easy-to-navigate website is to the success of your business. A great website will help you convert visitors into customers, strengthen your SEO efforts and improve online reputation.
Local SEO: According to research by Google, 18 percent of local searches lead to a sale within one day. That is the power of local SEO. The recent changes to Google’s algorithm have made it easy for local businesses to appear in search results. Our local SEO services are custom-designed to your requirements, focusing specifically on the customer group that is ready to buy from your business.
Pay-Per-Click (PPC) Ads: PPC ads are a great tool when used properly because these paid ads target customers who are willing to buy immediately. Our team knows exactly what kind of PPC ads will increase click rates and encourage visitors to contact your business.
Social Media: Our customized social media marketing campaigns focus on the customers who are most likely to recommend you to their family and friends. We will help you harness the power of social platforms by using the right networks, targeting the right people and implementing the right analytic metrics.
Online marketing and SEO might be some of the most competitive fields, but they are also the most rewarding. Succeeding in these two areas means tremendous results for your business in terms of ROI and increased brand awareness. Our SEO services are custom-designed for each of our customers. The result is lower costs, better rankings and increased sales.
To learn more information about our SEO services, please provide the information below, and we will contact you. For more immediate assistance, contact us at firstname.lastname@example.org or 844.288.9120.
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- We build responsive websites that attract visitors and increase conversions. We combine decades of web design experience with the latest SEO tactics to create the best websites on the market. Not to mention, our designs are dynamic and profitable!
- You could be an accountant, real estate agent, hotelier or a small business owner, but without an online presence, you are just another fish in the water – struggling to make your business thrive.