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50% of customers who conduct online searches go to a store within 24 hours, and almost 20% of customers make a purchase within one day. According to Google, 97% of consumers use the web to search for local businesses. 88% of business owners agree a website has made it easier for potential customers to find their business online. 97% of businesses would recommend having a website to other businesses. 84% of businesses think their website is critical to their online presence.
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Having a professionally built website is essential for marketing your business. By not having an updated website, you give the impression that you are no longer in business. Not having a dynamic and engaging website is a barrier to the growth and success of your business. Even if you have a brick-and-mortar store, potential consumers will first look for you online. If they do not find your business website, they will go to one of your competitors.
A web presence is necessary for outbound marketing efforts as it reinforces what you offer to your target audience. Your website can act as a digital brochure, sharing up-to-date information about your products. Your website is also vital for inbound marketing as quality content will help attract potential customers even if they have never heard of your brand.
Your website can be a simple platform, highlighting the unique aspects of your products and opening the door of communication to your potential customer. An easy-to-use and updated website will provide you with a competitive advantage.
Establishing an active online presence for your business is the most fundamental reason for building a website. An active online presence will convey confidence and professionalism to your potential customers. An improved online presence will not only provide relevant and up-to-date information to potential customers but will reduce the cost and effort of advertising and marketing tactics.
So if you are looking to taste success, do not ignore the importance of a professionally built website for promoting your business online.
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Your Assessment Includes:
Reputation Assessment | Website Assessment | SEO Assessment & Competitor Analysis
Online Presence Management Services
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- We build responsive websites that attract visitors and increase conversions. We combine decades of web design experience with the latest SEO tactics to create the best websites on the market. Not to mention, our designs are dynamic and profitable!
- You could be an accountant, real estate agent, hotelier or a small business owner, but without an online presence, you are just another fish in the water – struggling to make your business thrive.