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92% of consumers now read online reviews vs. 88% in 2014 40% of consumers form an opinion by reading just one to three reviews vs.29% in 2014 Star-rating is the number one factor used by consumers to judge a business 44% say a review must be written within one month to be relevant. 68% say positive reviews make them trust a local business more vs. 72% in 2014 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014 There has been an increase in those that search for a local business every day, up from 7% to 14% 40% of consumers form an opinion by reading one to three reviews, vs.29% in 2014 73% of consumers form an opinion by reading up to six reviews, vs. 64% in 2014 88% of consumers form an opinion by reading up to ten reviews vs.84% in 2014. This means it's important to have a large body of reviews Only 14% of consumers would consider using a business with a one or two star-rating 57% of consumers would use a business with a three star-rating 94% of consumers would use a business with a four star-rating 51% of consumers will select a local business if it has positive reviews 80% trust reviews as much as personal recommendations 48% will visit a company's website after reading positive reviews 88% of online shoppers incorporate reviews into their purchase decision Reviews from experts and celebrity endorsements are less trusted than online reviews 63% of customers are more likely to make a purchase from a site which has user reviews 86% of people will hesitate to purchase from a business that has negative online reviews
If you own an auto repair shop, car dealership or used-car lot, you already realize the importance of an active online presence for growing your business. The Internet can give your business an effective platform for showcasing your offerings. An active and strong online presence can enable your customers to see what your business is all about.
These days, auto customers are growing more and more mobile. Both current and potential customers are regularly searching for your auto business online, checking your website for information and selecting businesses based on the information that they read. For your business to stay relevant in this increasingly digital world, it must adapt by having a positive online presence. A strong online presence attracts customers’ attention, builds your brand image, creates customer trust and drives revenue.
However, establishing an active online presence can be time-consuming. You will have to keep your website up-to-date, monitor and improve your online reputation and make sure that positive comments are published where potential customers can see them. This is where MyOnlineForce can help.
Contact us at info@myonlineforce.com or 844.288.9120 to get started.
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- We build responsive websites that attract visitors and increase conversions. We combine decades of web design experience with the latest SEO tactics to create the best websites on the market. Not to mention, our designs are dynamic and profitable!
- You could be an accountant, real estate agent, hotelier or a small business owner, but without an online presence, you are just another fish in the water – struggling to make your business thrive.