3 Ways to Attract Visitors to Your Small Business Website

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Did you know that most visitors who leave your website never return?

Marketers today understand the importance of having a professional website and attracting regular traffic. However, attracting traffic is only half the battle. The real challenge is to make visitors stay on your website long enough to find out more about your products and services and, even better, have them come back for more.

As a marketer, your primary goal should be to convert visitors into loyal customers. But you cannot achieve this goal if visitors are not sticking around to absorb the information displayed on your website. Customer engagement on your website is a critical indicator in determining the success and search engine ranking of your brand. The longer you are able to keep a visitor around, the more invested he or she may become in your brand, and the more he or she is likely to do business with your brand.

Engaging visitors is one of the most critical steps in the conversion process. Visitors leaving your website within a few seconds will adversely impact your bounce rate. So, how can you increase the customer engagement rate on your website? Here some proven ways:

1. Build an attractive website: According to study by Stanford, almost 94 percent of visitors’ first impressions of your website are based on its design and layout. It is better to choose a layout theme that has clean features, displays the content clearly and includes simple navigation. User-friendly design is critical to keeping your customers engaged and, therefore, must be the overriding thought throughout your website. Providing enough whitespace will also help visitors pay attention to the more important sections.

2. Share useful and fresh content: Most visitors do not have time to read dense content. If your website content consists of long sentences that are difficult to comprehend, not many visitors are going to stay. One of the biggest reasons for visitors leaving a website is that the content was boring or difficult to consume. Be sure to avoid thick blocks of content. In order to make your it easier to read, make sure the font size and line spacing are sufficient. Increasing the font size and line spacing on your website can give a significant boost to your customer engagement levels. Headings and subheadings also play a key role in maintaining your readers’ engagement levels.

3. Create effective calls-to-action (CTAs): CTAs are triggers for your website visitors to perform the desired actions. CTAs, if used properly, can boost your customer engagement rate. The best ways to create compelling CTAs are to use the right language and place them strategically. The best time to request your visitors to take the desired action is after they have finished reading through your content. A strategically placed CTA might give your website visitors a reason to explore your website and spend more time.

There are many more effective ways to increase customer engagement on your website, such as live videos and chat. However, the most important element is to have engaging content that your visitors can relate to. Providing old content and stuffing your website with keywords might bring more visitors to your website, but it is not a long-term solution.


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