5 Blogging Tips to Help Grow Your Insurance Business

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According to HubSpot, almost 40 percent of insurance agents in the U.S. have a blog for marketing their products and services. If you are not among them, it is time to think about joining the ranks of insurance bloggers. Not only will a blog provide a platform for sharing engaging content and information, but a well-written blog can also improve your search engine ranking and generate more potential leads, resulting in a better conversion rate.

There are various ways to blog, many of which are free. Adding images, graphics and video content to your blog can make it even more informative and engaging. Here are some tips you need to know about insurance blogging before you get started.

1. Consistency Is Key: It is critical to maintain a strict posting schedule for your insurance blog. Even if you cannot post every day, aim to post regularly. Try to create a posting schedule so that readers will know when to expect a post from you. A posting schedule will help you build a loyal audience. While there is no perfect blogging schedule to be followed, focus on sharing useful content and find time to work on it.

2. Identify Your Blog’s Objective: Goals will help you become the kind of insurance blogger you want to be. While your ultimate goal is to promote your insurance business, you need to do so slowly and subtly. The best blogs are not promotional; instead, provide target audience with content they will find useful. The objective of your blog should be to inform your readers how your products and services can improve the quality of their life. This objective will help drive your content strategy. Your blog goals can even be on how much traffic you want to draw in a month, or how many posts a week you write. Without goals and an objective, you will become an inconsistent blogger aiming at nothing in particular.

3. Know Your Target Audience: When you are starting your insurance blog, the most critical step is to find your target audience. The most successful insurance bloggers focus on serving a specific niche, instead of addressing as many customers as possible. This helps bloggers create a unique selling point (USP), build up customer loyalty, stand out from the competition and ensure that they can engage with their target audience more effectively. Knowing your target audience will help you create impactful content, grow your fan following and earn credibility. In addition, you will be able to position yourself as a thought leader in specific types of insurance.

4. Share Engaging Content: An engaged reader is more likely to take more interest in all that you write. However, the only way to attract more readers is to create relevant content. You can include specific questions in your posts that make readers reflect on how they can use the information you have shared. You can also consider weaving a story into your posts. This is because stories will help convey a critical point more quickly and effectively.

5. Include a Call-to-Action (CTA): Every blog post needs a CTA. This is the best way to achieve the objectives of your insurance blog. Whether you are trying to generate leads or make your readers subscribe to your newsletter, your readers are ready to respond and to engage. All you need to do is to have a prominent CTA for each objective, every time. CTAs can help you improve conversion rates.

Last but not least, promote your insurance blog. Your target audience will not read your blog if they do not even know it exists. Optimize your blog posts for search engine optimization (SEO). It is important for your blog posts to show up in search results, so include relevant keywords throughout the post. In addition, sharing your blog posts on social networks such as Facebook, Twitter and LinkedIn will help your target audience to notice them and share them their friends and family. Commenting on similar blogs within your industry will also lead potential readers to check out your blog, especially if your comments are logical and insightful.


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