How to Boost Online Reputation in Real Estate Business

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Real estate is a big market with a huge amount of financial investments. This makes your reputation the highest priority when selecting an agent. A client seeks trust before making any investment. Along with word-of-mouth marketing and a personalized website, there are some other activities that you need to take care of because, when searching about you online, a client will try to cover all sites and aspects of your business. Here are five ways to strengthen your real estate online reputation:

Online presence

Today, no business can grow without a good online presence. To check your real estate online presence, set up Google Alerts. This tool will send you an email when your name or your business is mentioned in a Google search bar or results such as blogs, newspaper articles or web pages. To set up Google Alerts, go to and fill out the form.

Expertise in online channels

It is necessary to share your expertise, testimonials or stories on the web. You can have your blog page, social media posts or participation in forums that build the name of your business online in your real estate market. Your success stories or blogs should showcase your recent work such as what you have for the market, houses/properties you sold recently, how your experience and work make you stand out from the competition, what is the present status of the housing market, etc. Such discussions will help you strengthen the online reputation of your real estate business. Knowledgeable discussions help you demonstrate your experience, authority and knowledge in the field of real estate.

Testimonials and positive reviews from existing clients help you attract potential clients. These steps won’t take much time or require a lot of financial investment.

Social media presence

Today, almost everyone is present on one or more social media platforms. People discuss everything on these platforms. Social media sites gained popularity as a mode to reconnect with your friends, family and colleagues, but today they act as review platforms, question-and-answer forums and so on. Social media sites such as Facebook, Twitter, LinkedIn, etc. are becoming popular for business branding for better search results ranking.

Managing all social media account can be a daunting task. So it is better that you start by creating a profile on some sites and maintaining it actively. To enhance the online reputation of your business, you don’t need to have all information about social media marketing.

Participation in online forums

Online forums, Facebook groups or community discussions are one of the best ways to showcase your expert skills. You cannot just go and join any group and share your real estate knowledge. Do your research and join forums and groups of your niche. On Facebook, you can use the search bar to find real estate communities/groups. This will help you build real estate online presence and online reputation.

Online reviews

What is it that most affects the online reputation of your real estate business? Yes, it is online reviews. These days, everyone performs online research before availing themselves of a service/product. Online reviews help the searcher make a decision. More than 80 percent of people consider reviews as personal recommendations. You need to be present at review sites and respond to them nicely. This will showcase your personality and work to others. So ask your clients to post positive reviews about your services anywhere on the Internet. Ignoring reviews can ruin your online reputation. Remember to be thankful to your consumers who have reviewed you and don’t take negative reviews personally.


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