Top Six Practices for Hotel Reputation Management

Technology has empowered people to avoid any hasty decisions and know the ins and outs of every service or product they are planning to purchase. Decisions today are influenced by online reviews. So to get known, whether small or big, your hotel needs to be present online. In addition to providing excellent services to your guests, you need to follow hotel reputation management services to make your hotel grow bigger and better.

1. Claim your listing

Once you have a website, have your business listed online. It could be on one or more social media platforms, review sites and search engines such as Google, Yahoo, etc. This has a massive effect on your hotel reputation. So, claim your business listing.

This will help you know if there are any duplicate listings of your business. You need to fill in the required information to strengthen your online presence and be found easily by potential customers. Also, you will get to know what are consumers are saying about you and your business online. You can read and reply to the reviews and have a healthy conversation with the reviewers.

2. Have high-quality photos

While browsing properties online, after reviews, a customer looks for high-quality photos of each hotel. This grows customers’ trust in your hotel. They can see if your hotel meets their expectation. Photos of your hotel on the web will get you more booking inquiries. Even TripAdvisor research says the same.

3. Be present for guests

You and your staff need to be present for guests at your hotel. The manager should walk around to interact with guests and staff instead of sitting in his office. This will help to create a memorable experience for your guests. This process should not be limited to your hotel but also on your online platform for hotel reputation management. You should be available to your guests via all online marketing channels. This will make booking decisions easier for your customers. Also, you can interact with your guests at any stage (awareness, consideration and decision) and have more conversions and build your hotel reputation on all online platforms.

4. Respond to online reviews

People take time and write reviews or feedback about your hotel. So you should respond to their posts and develop a long-term relationship with your guests. This will showcase the care your hotel has for its customers and how much you welcome feedback. Assure improvement if suggested. This will help you convert casual searchers to hotel guests. A responsive attitude spreads positivity and your dedication toward your hotel business. A single comment and reply can further lead to a higher engagement level. This will help you get a better rating.

The task of replying to reviews is not always easy, especially when you receive a negative comment. Be patient and polite when dealing with such a scenario. Don’t take it personally but as feedback to improve your hotel services and thank the reviewer for their time.

5. Use social media

Merely having a presence on social media platforms will not be a help. You need to stay active and let the world know the great ratings, comments and testimonials your hotel has received on other sites. This will leverage word-of-mouth marketing and help with hotel reputation management. A casual browser who sees a positive feedback for a hotel is likely to book it the next time he/she plans a trip.

6. Request reviews

It is necessary for you to request your happy guests to rate your hotel online. Ask them to share their good experiences. Help your guests understand how important reviews are for your hotel online reputation. You can send emails and messages as a reminder to your guests. You can create a feedback or survey form that will make the review or feedback process easy for them. This page link can be shared on other online platforms. Then you can make use of an analytical tool that helps you gather information shared by customers.

The above-mentioned hotel management reputation services can help you achieve a higher rank on search engine results pages. Also, a good reputation leads to higher conversion. You will have loyal guests who will promote your hotel to their friends and family members. This will increase your customer base and help you grow your business.