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92% of consumers now read online reviews vs. 88% in 2014 40% of consumers form an opinion by reading just one to three reviews vs.29% in 2014 Star-rating is the number one factor used by consumers to judge a business 44% say a review must be written within one month to be relevant. 68% say positive reviews make them trust a local business more vs. 72% in 2014 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014 There has been an increase in those that search for a local business every day, up from 7% to 14% 40% of consumers form an opinion by reading one to three reviews, vs.29% in 2014 73% of consumers form an opinion by reading up to six reviews, vs. 64% in 2014 88% of consumers form an opinion by reading up to ten reviews vs.84% in 2014. This means it's important to have a large body of reviews Only 14% of consumers would consider using a business with a one or two star-rating 57% of consumers would use a business with a three star-rating 94% of consumers would use a business with a four star-rating 51% of consumers will select a local business if it has positive reviews 80% trust reviews as much as personal recommendations 48% will visit a company's website after reading positive reviews 88% of online shoppers incorporate reviews into their purchase decision Reviews from experts and celebrity endorsements are less trusted than online reviews 63% of customers are more likely to make a purchase from a site which has user reviews 86% of people will hesitate to purchase from a business that has negative online reviews
The importance of online presence for your hotel cannot be disputed. According to studies, almost 81 percent of travelers prefer online sources to find and decide on their travel/accommodations. This is why it is essential to make sure that your hotel has high online visibility.
In order to drive business online, it must be easy for travelers to find your hotel among the thousands of other hotels listed. For travelers who have never stayed at your hotel, their likelihood of online booking depends on how well your hotel captures their attention. The best way to inspire travel shoppers is positive feedback from other travelers. If they don't see anything positive that catches their interest and makes them feel good, they will not book your hotel.
But knowing how to create and maintain a strong and active online presence can be really tough. This is where MyOnlineForce can help you!
Contact us at info@myonlineforce.com or 844.288.9120 to get started.
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- We build responsive websites that attract visitors and increase conversions. We combine decades of web design experience with the latest SEO tactics to create the best websites on the market. Not to mention, our designs are dynamic and profitable!
- You could be an accountant, real estate agent, hotelier or a small business owner, but without an online presence, you are just another fish in the water – struggling to make your business thrive.