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92% of consumers now read online reviews vs. 88% in 2014 40% of consumers form an opinion by reading just one to three reviews vs.29% in 2014 Star-rating is the number one factor used by consumers to judge a business 44% say a review must be written within one month to be relevant. 68% say positive reviews make them trust a local business more vs. 72% in 2014 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014 There has been an increase in those that search for a local business every day, up from 7% to 14% 40% of consumers form an opinion by reading one to three reviews, vs.29% in 2014 73% of consumers form an opinion by reading up to six reviews, vs. 64% in 2014 88% of consumers form an opinion by reading up to ten reviews vs.84% in 2014. This means it's important to have a large body of reviews Only 14% of consumers would consider using a business with a one or two star-rating 57% of consumers would use a business with a three star-rating 94% of consumers would use a business with a four star-rating 51% of consumers will select a local business if it has positive reviews 80% trust reviews as much as personal recommendations 48% will visit a company's website after reading positive reviews 88% of online shoppers incorporate reviews into their purchase decision Reviews from experts and celebrity endorsements are less trusted than online reviews 63% of customers are more likely to make a purchase from a site which has user reviews 86% of people will hesitate to purchase from a business that has negative online reviews
Almost every purchase decision starts with a Google search these days. Do you know Google delivers more than 193 million search results in less than a second for the keyword “insurance companies”? Most of these results are of companies or insurance agents who are ready to provide insurance services for users searching for that keyword. In other words, most of your competitors are already present online, attracting and gaining customers. So the questions are: How do you stand out from the crowd? What can you do to ensure that your insurance agency gets noticed?
The answer is: By creating a strong online presence and visibility.
As an insurance agent, an active online presence is what drives your success. In today’s digital world, your business will grow when your potential customers will conduct online research, find your website in search engine results and read positive online reviews about your insurance agency.
Here are the findings of a recent survey of independent insurance agents:
50% of insurance agents have an active website.
17% of insurance agents provide online quote capability.
35% of insurance agents believe potential customers do not need online quotes.
According to a study from J.D. Power, nearly 74 percent of customers use the website of an insurance agency for research and quotes. You may never see these customers if you do not have a website. According to another study by Verisign, 84 percent of customers believe that businesses with websites are more credible than those without a website.
With billions of online searches occurring each day, your potential customer could be seconds away from locating your agency for a quote. Your website will allow potential customers to contact your insurance agency and learn about your products and services around the clock. However, your website is literally useless if the target customers cannot find it. Search engine optimization (SEO) helps you ensure that your website has a strong online presence in the search results where your target audience customers are looking.
Implementing effective SEO tactics will give you a proven way to compete with competitors. SEO allows you to increase the online visibility of your website in search engine results pages (SERPs). It also makes it easier for search engines such as Google, Yahoo and Bing to understand and determine you are the content of your website in order to show it as a result for relevant keywords. Effective SEO tactics can help you attract more online traffic, improve online reputation, increase conversions and improve ROI.
The ability to relate to your target audience and foster long-term relationships is a game-changing benefit of maintaining a website. You can use your website to tell a story about your agency and kick-start the relationship. Replying to online customer reviews and feedback is a great way to build a reputation and grow your insurance business. Online reviews from insurance customers are critical to your online success. According to a study, 88 percent of customers trust online reviews more than personal recommendations.
Having a strong online presence for your insurance agency is a “must have” element of being in the marketplace. Not having a robust website puts your insurance agency at a competitive disadvantage.
Need help building or improving your insurance agency’s online presence and visibility? Our insurance marketing services will help you compete online by using innovative marketing strategies and tactics to drive more qualified traffic to your insurance agency website. Our services include insurance websites, digital marketing, search engine optimization, social media marketing and online reputation management solutions.
Contact us today to learn more about how we can help you create an effective online marketing strategy for your insurance agency website. Call 844.288.9120 or email info@myonlineforce.com today for a free consultation.
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- We build responsive websites that attract visitors and increase conversions. We combine decades of web design experience with the latest SEO tactics to create the best websites on the market. Not to mention, our designs are dynamic and profitable!
- You could be an accountant, real estate agent, hotelier or a small business owner, but without an online presence, you are just another fish in the water – struggling to make your business thrive.