92% of consumers now read online reviews vs. 88% in 2014 40% of consumers form an opinion by reading just one to three reviews vs.29% in 2014 Star-rating is the number one factor used by consumers to judge a business 44% say a review must be written within one month to be relevant. 68% say positive reviews make them trust a local business more vs. 72% in 2014 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014 There has been an increase in those that search for a local business every day, up from 7% to 14% 40% of consumers form an opinion by reading one to three reviews, vs.29% in 2014 73% of consumers form an opinion by reading up to six reviews, vs. 64% in 2014 88% of consumers form an opinion by reading up to ten reviews vs.84% in 2014. This means it's important to have a large body of reviews Only 14% of consumers would consider using a business with a one or two star-rating 57% of consumers would use a business with a three star-rating 94% of consumers would use a business with a four star-rating 51% of consumers will select a local business if it has positive reviews 80% trust reviews as much as personal recommendations 48% will visit a company's website after reading positive reviews 88% of online shoppers incorporate reviews into their purchase decision Reviews from experts and celebrity endorsements are less trusted than online reviews 63% of customers are more likely to make a purchase from a site which has user reviews 86% of people will hesitate to purchase from a business that has negative online reviews
According to a joint study by Google and the National Association of REALTORS in 2013, 90 percent of home buyers search for real estate online. Moreover, real estate-specific online searches are up 253 percent in the past four years. With home shoppers doing an average of 11 searches before taking action on a real estate agency, it is critical that you get your real estate business on the Internet.
It is important for realtors to create a positive online presence, which will help them grow their business and increase revenue. This is because if you do not have a website, potential clients will not trust your credibility. Similarly, if your do not have any or sufficient online reviews, you are sending potential clients to your competitors who have been reviewed and rated online. An updated website, active social media presence and positive online reviews help you generate leads without ever having to promote in person.
However, establishing and managing a strong online presence is time-consuming as it requires keeping your website and other online content up-to-date. You may also want to monitor and maintain social media networks and online directories and respond to online reviews. Let MyOnlineForce help!
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- You could be an accountant, real estate agent, hotelier or a small business owner, but without an online presence, you are just another fish in the water – struggling to make your business thrive.