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92% of consumers now read online reviews vs. 88% in 2014 40% of consumers form an opinion by reading just one to three reviews vs.29% in 2014 Star-rating is the number one factor used by consumers to judge a business 44% say a review must be written within one month to be relevant. 68% say positive reviews make them trust a local business more vs. 72% in 2014 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014 There has been an increase in those that search for a local business every day, up from 7% to 14% 40% of consumers form an opinion by reading one to three reviews, vs.29% in 2014 73% of consumers form an opinion by reading up to six reviews, vs. 64% in 2014 88% of consumers form an opinion by reading up to ten reviews vs.84% in 2014. This means it's important to have a large body of reviews Only 14% of consumers would consider using a business with a one or two star-rating 57% of consumers would use a business with a three star-rating 94% of consumers would use a business with a four star-rating 51% of consumers will select a local business if it has positive reviews 80% trust reviews as much as personal recommendations 48% will visit a company's website after reading positive reviews 88% of online shoppers incorporate reviews into their purchase decision Reviews from experts and celebrity endorsements are less trusted than online reviews 63% of customers are more likely to make a purchase from a site which has user reviews 86% of people will hesitate to purchase from a business that has negative online reviews
In the current digital landscape, it is vital for every business to have an active online presence. If you are a restaurant owner who is lucky enough to enjoy an excellent reputation, but if you do not have a strong online presence, you could be missing out on a massive number of potential customers who do not even know you exist.
For restaurants, an active online presence is one of the strongest elements of an effective marketing strategy. According to statistics from the National Restaurant Association, almost 88 percent of customers use online resources to look up restaurant locations, menus and hours of operation. A big part of your restaurant’s online presence includes the active management of your reputation through social media platforms, third-party review sites and online listings. Every online review presents your restaurant with the opportunity to connect with your customers and improve their experience. Improving your online presence can significantly increase the chances of attracting potential customers who rely heavily on the Internet before deciding on a restaurant.
If you do not already have an online presence, you need to start taking steps for establishing and maintaining an active online presence today. Digital technology is a fact of life for most of us, and if you are not able to establish an online presence for your restaurant, you will not be able to stay competitive very long. By improving your online presence, you will notice an increase in customer trust and brand image, which can be the deciding factors in the success of your marketing strategy.
Do not leave your restaurant's online presence to chance. Contact MyOnlineforce.com at info@myonlineforce.com or call at 844.288.9120.
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- We build responsive websites that attract visitors and increase conversions. We combine decades of web design experience with the latest SEO tactics to create the best websites on the market. Not to mention, our designs are dynamic and profitable!
- You could be an accountant, real estate agent, hotelier or a small business owner, but without an online presence, you are just another fish in the water – struggling to make your business thrive.