92% of consumers now read online reviews vs. 88% in 2014 40% of consumers form an opinion by reading just one to three reviews vs.29% in 2014 Star-rating is the number one factor used by consumers to judge a business 44% say a review must be written within one month to be relevant. 68% say positive reviews make them trust a local business more vs. 72% in 2014 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014 There has been an increase in those that search for a local business every day, up from 7% to 14% 40% of consumers form an opinion by reading one to three reviews, vs.29% in 2014 73% of consumers form an opinion by reading up to six reviews, vs. 64% in 2014 88% of consumers form an opinion by reading up to ten reviews vs.84% in 2014. This means it's important to have a large body of reviews Only 14% of consumers would consider using a business with a one or two star-rating 57% of consumers would use a business with a three star-rating 94% of consumers would use a business with a four star-rating 51% of consumers will select a local business if it has positive reviews 80% trust reviews as much as personal recommendations 48% will visit a company's website after reading positive reviews 88% of online shoppers incorporate reviews into their purchase decision Reviews from experts and celebrity endorsements are less trusted than online reviews 63% of customers are more likely to make a purchase from a site which has user reviews 86% of people will hesitate to purchase from a business that has negative online reviews
If you own or manage a retail store, online presence will help you promote your goods and services to a wider audience. This will enable you to generate more business in nearby towns, create brand awareness and expand your customer base. With a large percentage of customers conducting online search before selecting a brand to do business with, a website and social media profile will set you apart from the competition. An active online presence will also strengthen your credibility and enable you to compete with similar businesses that have a strong online presence.
However, if you are not creating a positive online presence, you are losing out on the opportunity to attract more customers to your business. An updated website, active social media presence and positive online reviews help you cultivate customer trust, boost sales and drive more revenue. So in this day and age, retailers must manage their online presence and foster a strong online reputation.
The problem? Managing an active online presence is a full-time job. It means keeping your website updated and social media posts engaging. MyOnlineForce can help you achieve all of this!
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- We build responsive websites that attract visitors and increase conversions. We combine decades of web design experience with the latest SEO tactics to create the best websites on the market. Not to mention, our designs are dynamic and profitable!
- You could be an accountant, real estate agent, hotelier or a small business owner, but without an online presence, you are just another fish in the water – struggling to make your business thrive.