92% of consumers now read online reviews vs. 88% in 2014 40% of consumers form an opinion by reading just one to three reviews vs.29% in 2014 Star-rating is the number one factor used by consumers to judge a business 44% say a review must be written within one month to be relevant. 68% say positive reviews make them trust a local business more vs. 72% in 2014 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014 There has been an increase in those that search for a local business every day, up from 7% to 14% 40% of consumers form an opinion by reading one to three reviews, vs.29% in 2014 73% of consumers form an opinion by reading up to six reviews, vs. 64% in 2014 88% of consumers form an opinion by reading up to ten reviews vs.84% in 2014. This means it's important to have a large body of reviews Only 14% of consumers would consider using a business with a one or two star-rating 57% of consumers would use a business with a three star-rating 94% of consumers would use a business with a four star-rating 51% of consumers will select a local business if it has positive reviews 80% trust reviews as much as personal recommendations 48% will visit a company's website after reading positive reviews 88% of online shoppers incorporate reviews into their purchase decision Reviews from experts and celebrity endorsements are less trusted than online reviews 63% of customers are more likely to make a purchase from a site which has user reviews 86% of people will hesitate to purchase from a business that has negative online reviews
It does not matter if you own a small business, a strong online presence is essential and relevant in today’s digital landscape. An online presence may not have been critical to your success in the past, but it is now. So, do not get left behind and hamper your chances of success.
Online visibility enables potential customers to discover and research your small business and unique products. With an updated website and active social media presence, you can sell your products and services to a wider audience, enhance customer trust and demonstrate why your business is the best.
An online presence can legitimize your business and create the impression of stability. Without an active online presence, you will be relying on word-of-mouth and foot traffic. Aside from the obvious benefit of customers being able to find your business and contact details online, a strong online presence will allow you to build lasting relationships with existing and potential customers. By engaging your customers through a blog and social media posts, you can market your products, attract your customers and establish credibility as a small business that cares about its customers.
However, not all small business owners may possess the knowledge and skills to build and manage online presence for their small business. MyOnlineForce can help you!
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- We build responsive websites that attract visitors and increase conversions. We combine decades of web design experience with the latest SEO tactics to create the best websites on the market. Not to mention, our designs are dynamic and profitable!
- You could be an accountant, real estate agent, hotelier or a small business owner, but without an online presence, you are just another fish in the water – struggling to make your business thrive.